Equinox Wealth Consultants
Polished, but generic.
The original was a single long-scrolling page that felt template-like: emoji used as icons throughout, gradient-clipped text everywhere, and every service stacked on top of the last. It looked capable, but not like the premium, personal advisory the client actually runs.
A refined, editorial rebuild.
We rebuilt it as a proper multi-page site, one page per service, with an editorial dark-and-gold identity that keeps the client's real brand. We replaced the emoji and gradient look with restrained typography, and added a newsletter she publishes herself via Substack that updates the site automatically.
Credible, and self-serve.
A fast, responsive site that reads like a boutique wealth practice, with real schema and structure for search, and a journal the client can keep current without a developer. Delivered end to end.