Maxy Pens
A great product, undersold online.
Maxy has made pens in Mumbai since 1958 and prints them for corporate brands across India. The old website did not show any of that: it was hard to browse on a phone, the range was not organised the way buyers search, and there was no simple way for a procurement team to ask for a quote.
Built around how corporate buyers shop.
We designed a dark, product-first identity that lets the pens do the talking, then rebuilt the site around the buyer: promotional and retail ranges, a page for every pen with colours and print options, a quote request available from every page, and a guide that answers the questions buyers ask before they call, from minimum order quantities to printing methods.
A website that matches the product.
maxypen.com now looks like the quality of what Maxy makes. It is fast on a phone, structured for search across every product and easy for the team to extend as new pens are added. Designed and built end to end by Westlane.